(Nielsen counts 1,500 song streams as equivalent to an album sale.) Streaming is “a huge piece of the business,” said David Bakula, senior vice president of analytics at Nielsen.Īkon’s first four albums for the Stadium app will each hew to a different genre: world, house, urban and reggae. “album” sales upward for the first time in four years.
It’s on pace to double this year, according to Nielsen Music data, gains that would propel U.S.
Streaming music, meanwhile, is exploding. Some acts - like Macklemore, Nine Inch Nails and The White Stripes - have foregone traditional record-label deals and thrived.īut none of these efforts have yet yielded a broadly viable way of getting music into the hands of fans while paying artists what they think they deserve.
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Lady Gaga debuted songs from “Born This Way” on a special version of the video game “FarmVille” in 2011, and last year U2 released “Songs of Innocence” as a free album to iTunes users, sponsored by Apple.
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Radiohead released “In Rainbows” as a pay-what-you-want album download in 2007. Other artists have gone down a similar road. He said that roughly 200,000 people have already registered to receive the Stadium app when it’s released in the next couple of weeks. Musicians can use them to sell concert tickets, backstage passes and T-shirts and other merchandise.īy appifying himself and going independent, Akon aims to super-serve his 60 million-plus fans on social media. Services like Pandora and Spotify argue that they give out the majority of their revenue to artists and labels and the amount will only grow as more people stream.Īrtists’ own apps, however, can garner them a greater slice of ad revenue, while also scooping up data on which songs fans like most and where they live. That’s a big issue in the music industry, where sales of downloaded music are falling while streaming is surging. Many musicians resent those services for offering what artists consider a tiny cut of streaming revenue. For artists like Akon, this kind of independent digital route offers other major advantages - among them, sidestepping Spotify, Pandora and their ilk. It’s not a bad deal for Akon junkies it lets them stream otherwise unavailable new music legally from their smartphones. “It’s going to take someone like me to take the chance on it.” “It’s going to definitely regenerate the music business,” Akon said in an exclusive interview with The Associated Press, calling his app “the answer” to the music industry’s problems.
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